Yes, you read that correctly. This single bib costs $55.00. I would like the contact information for anyone who has purchased one of these to see if they could possibly pitch some money towards my collage loans that I am STILL paying off many, many years after graduation, because they obviously have a lot of money to blow. Childrensalon.com describes this bib as "a luxurious and practical gift for a new arrival." I will let you be the judge.