Hmm... so as we all know, I am not a big fan of Juicy. The sweatpants with the word "Juicy" on the butt ruined it for me. And all of the velour. And bedazzling. And the clientele who tend to gravitate towards the brand itself. It's like Affliction. Or the "Love PINK" stuff. I'm over it. All bitterness and distaste aside, I love this hat. Yes, even though it says Juicy on the side. In this case, it kind of actually works. Soft and feminine, unique, and functional. Juicy wins this round. See this hat for $78.00 at lavishkids.com.