This is madness. Move over Graco, Juicy Couture is in the house. Honestly speaking, this is NOT one of my favorite designer brands. I find their things to be a bit over the top and occasionally... trashy. Sorry. But you know, I am loving the stroller. And the seat liner is reversible so if you are feeling squirelly, you can change it up.The price tag on this one: $465.00, from childrensalon.com.