I have seen a lot of baby blankets cranked out by the big name designers, but I surprisingly must say that this one may be my favorite. It isn't just a recognizable pattern (i.e. Burberry baby blankets) or just plain expensive for the sake of the name (i.e. Hermes baby blankets), but it is a soft fleece blanket on one side and jersey cotton with an adorable pacifier pattern on the other side. AND, the Armani logo is tastefully embroidered in one corner. Soft brown colors also make it acceptable for both sexes. AND, it comes in a branded gift box. Well done Armani, this is pretty genius and is likely to be a huge seller. You can get yours for $121.00 at Children Salon.