Okay... other than kind of a fun novelty gift so you can shock one of your girlfriends by how much you splurged on them, why would anyone really need a Fendi baby bottle? For the purposes of taking it out into public and proudly whipping it out on a park bench so passers-by can whisper "Was that a..." after they quickly walk past? Probably. But isn't that really the purpose of any logo-covered designer item? It's all about the display, and I am guessing this bottle would fair very well in the shock value category. It's kind of fun, but really? At least it comes with that cute little carrying case. For $129.00, get yours at Alex and Alexa.