You know... I would stop and look twice, maybe stare a little bit, if I saw a pint-size little guy strolling around with a vest that says "Armani" on the chest. And I guess that is what people go for, because babies obviously don't care whether it says Armani or Carter's or Wal-Mart Baby... However, if I were to fall into fabulous wealth I might have a great time dressing my children like they were little fashion icons as well. It's just a different lifestyle, one that I find very interesting. If you can swing it, this vest is going for $185.00 at saksfifthavenue.com.